Source: murphyhouseoneonta.com The Indian consumer electronics industry has been growing at a double-digit growth rate since past few years. Higher disposable income, increased product awareness, affordable pricing, and shift in lifestyles have together been instrumental in changing the amount and pattern of consumer spending; thereby, resulting in strong growth in the consumer electronics industry. But still, the consumer electronics goods, like refrigerators, televisions and air conditioners, have low penetration in the country, leaving vast room for future growth. It has been estimated that demand of electronics products and systems in India would grow to about USD 400 Billion by 2020. Internet Retailing of Electronics on the Rise With the number of online retailers increasing in the country and heavy discounts offered by online retailers, consumers are slowly shifting from electronics and appliance specialist retailers to online retail players. Online retailers are also attracting consumers by providing EMI (equated monthly installment) options and also exchange offers on some electronic categories such as mobile. With increasing popularity of online retailing, many electronics and appliance specialist retailers have also started entering the online channel. Consumer electronics are products intended for everyday use, most often in entertainment, communications and office productivity. Online consumer electronics refer to buying and selling of consumer electronic products over the internet. Although, this process was initially implemented in the west, but this industry has escalated at a remarkable growth rate in the recent past. Though players such as eBay and Letsbuy.com were present in the market for quite long, however the industry started gaining prominence in India only after when Flipkart ventured into the sale of electronics on its platform in 2011. Initially, due to significantly low internet population in the country and the skeptical nature of Indian consumers to buy electronic items online restricted the growth. Indian consumers gradually started buying products online and started to accept the online channel for buying electronic products. Flipkart adopted innovative marketing strategies including cash on delivery and easy returns to gain consumer confidence. The entry of Snapdeal and Amazon in this segment further facilitated the massive popularity of online consumer electronics in the Indian market. There is no doubt about the fact that the consumer electronics industry in India is booming! With an affluent middle class and the country's economic growth being on a rapid track, the consumer electronics industry has never before witnessed such amazing growth. Wide Choice of Electronics to Buy Buying electronics online also gives you the opportunity to choose from a wide range of products which aren't available even at the stores. You are also exposed to the latest electronics gadgets available in the market. The most popular product categories sold online are mobile phones and accessories. The other choices include computers and peripherals, laptops, cameras, TVs, Audio & Home Entertainment, Automotive, printers and networking devices such as routers. The economic growth in India has led to the emergence of growth opportunities for home and kitchen appliances market. Appliances such as air conditioners, refrigerators, air coolers, water purifier systems and others have become a necessity and increasing purchasing power of Indian masses is driving them to increasingly buy such products. The shopping of home and kitchen appliances online has progressed rapidly in large metro cities and is catching up in the smaller cities and towns. Heavy discounts on appliances and cash on delivery mode of payment offered by online retailers have proved to be very advantageous in driving sales. Exchange offers on products such as washing machines and food processors have also been beneficial in attracting customers towards the online market. How Coupon Deals are driving growth of Electronics Online? If you are looking to shop in a budget, your shopping experience is going to get more exciting with these amazing Amazon and eBay coupons. These coupons are updated on a daily basis to make sure you have access to the best of deals. Right from electrical appliances, mobiles, TV and Home Audio, Laptops, Printers and what not, there is something for every need and every budget. Life in a metro city has its own demands and household chores that need to be addressed and attended too! Whether it’s getting the best handset for yourself or ordering a home theatre for your house, the investments are unavoidable in order to have comfortable urban life. This is where the EBay and Amazon coupons come into use as the coupons allow you to save on the best purchases that otherwise could cost you more than your savings or your budget limits. So get used to Amazon and Ebay coupons today and you will enjoy the real benefits of online shopping.
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